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Author: Abovepar

Amazon Retail Media to Exceed $60 Billion in 2025

Amazon’s retail media ad revenue is projected to hit $60.6B in 2025, driven by paid search formats and video advertising, cementing its position in digital marketing.

Revolutionizing Marketing: Globant FUSION Launches Amid Industry Buzz

Globant unveils FUSION, a groundbreaking AI-powered marketing suite that promises to transform the industry with enhanced efficiency and creative capabilities.

Publicis Deepens AI Transformation with Nvidia Partnership

Publicis Groupe partners with Nvidia to enhance AI transformation services, marking a significant shift in how marketing and advertising agencies leverage artificial intelligence.

WhatsApp Breaks Its Ad-Free Promise: What the Ads Rollout Means for Marketing & Advertising

WhatsApp ends its ad-free era by introducing advertising in the Updates tab, offering new opportunities for marketers while maintaining privacy in personal chats.

Google Ups the Ante in AI-Powered Advertising with Google Marketing Live 2025

Google Marketing Live 2025 unveils over 30 new AI-powered advertising features, transforming search, creativity, measurement, and agentic capabilities for marketers.

How to Measure Content Marketing ROI: Proven Tips for Success

Learn how to measure content marketing ROI effectively with proven strategies, analytics tools, and calculation methods to demonstrate clear business impact.

Best Tools for Content Marketing: Transform Your Workflow Today

Discover the best tools for content marketing that can transform your workflow, from creation to distribution. Learn how content marketing software can boost your ROI.

Content Marketing Strategy Template: Simplify Your Planning Process

Learn how to create an effective content marketing strategy template that drives results. Explore proven frameworks and examples to boost your content marketing success.

Content Marketing Strategy Template: Simplify Your Planning Process

Learn how to create an effective content marketing strategy template that drives results. Explore proven frameworks and examples to boost your content marketing success.

Local Business Storytelling Techniques That Create Loyal Customers

Discover effective local business storytelling techniques that create emotional connections with customers and transform casual shoppers into loyal brand advocates.

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