Globant, a digital transformation company, just launched “Globant FUSION” at the Cannes Lions Festival on June 18, 2025. This new product is a suite of AI agents designed to handle all aspects of marketing from planning to execution. The system aims to combine human creativity with AI efficiency to help brands create and manage marketing campaigns more effectively.

FUSION isn’t just another AI tool thrown into the crowded marketing tech space. It’s a comprehensive system tackling real problems marketers face daily. The platform works through Globant’s subscription model called “AI Pods,” which lets companies pay only for what they actually use.

What FUSION Actually Does

The suite breaks down into five distinct AI agents. Each one handles a specific marketing function. Scale Ads automates advertisement production. Content generates brand-specific writing. Images creates visuals that match your brand identity. Video produces AI-driven video content. Landing Pages builds dynamic web pages.

All these tools live under one roof. No more jumping between different systems or platforms. It’s integrated with Globant Enterprise AI, which means it’s designed to scale with your business.

The numbers look promising. Really promising. Early adopters have seen their click-through rates jump by 23%. Production time has shrunk to a third of what it was. And teams are creating four times more content than before.

How It Changes Marketing Work

Marketing teams are struggling. Content demands keep growing. Deadlines get tighter. Budgets don’t stretch far enough. FUSION aims to solve these headaches by automating repetitive tasks while keeping the human touch where it matters most.

The system isn’t trying to replace human creativity. Instead, it’s handling the grunt work so marketers can focus on strategy and innovation. Think of it as having a team of tireless assistants who never sleep or complain about making yet another social media graphic.

What This Means For The Industry

Globant—a company that specializes in digital and cognitive transformation—clearly sees AI-driven marketing as the future. Their timing is strategic. Launching at Cannes Lions puts FUSION directly in front of the world’s biggest brands and agencies when they’re already thinking about innovation.

The subscription model is clever too. It removes the massive upfront investment that scares away potential customers. Pay for what you use. Scale up when needed. Scale down when you don’t.

This approach feels like the Netflix of marketing tools. It’s accessible. It’s flexible. But unlike binge-watching shows, this subscription promises to actually make your business more efficient.

Of course, we’ve all heard big promises from marketing tech before. The 23% increase in click-through rates sounds impressive—almost too good to be true. The real test will be seeing these results maintained across different industries and campaign types over time.

What’s clear is that Globant has created something comprehensive rather than just another point solution. In a market flooded with single-purpose AI tools, an integrated suite that handles the entire marketing funnel represents a significant shift in approach.

For marketers drowning in tools that don’t talk to each other, FUSION might just be the lifeline they’ve been waiting for. Or at least that’s what Globant is betting on.